a successful personal trainer helping their client on a bridge

The 7 Habits of Highly Successful Personal Trainers

Andy McGlynn

To become a successful personal trainer, you must first adopt the habits of a punctual, organised individual with a healthy mind and body. Taking inspiration from the book “7 Habits of a Highly Successful Individual” by Steve Covey, we have compiled a list of everything that it takes to become successful in the PT industry.

Becoming a successful personal trainer

  1. They show, demonstrate and practice ‘Deference’

Deference is the art showing respect to another with an ability to give the other space and a voice.  In an industry which has a lot of varying thought and disciplines, the most successful personal trainers know the only way to get on is to get along.

Slanderous, disrespectful and aggressive comments, Facebook posts and or tweets are completely futile and not in the best interests of the end user. First and foremost, we are all here to promote the concept of professional coaching and the benefits of the skills and knowledge we have achieved over the years.  

successful personal trainer and client

 

  1. They live by the philosophy of to ‘Earn More you have to Learn More’ 

If you started your PT / Coaching career in 2013 at £30 per hour and incrementally charged an extra £5 per year every year up to 2017, you’d now be charging £50 per hour.  How many of you have not done this? Probably quite a few.

It’s likely you’ve externalised the reasons why this isn’t possible such as; your clients won’t pay more, the area you live in can’t sustain such an hourly rate, or that because other PT’s aren’t doing it then you can’t do it.

Don’t charge more for the hell of it, this is misaligned thinking and not in harmony with people’s decision making processes, but if you can justify (that justifies not over-justify) your hourly rate review then clients will accept it.  

woman in gym

 

  1. Their Programme Design is optimal

If you plan your session with care, precision and thought, then time will go quicker. Having a set plan of action means that time will not drag and you will not struggle to fill up the hour.

A successful personal trainer recognises that not all clients have a towards motivated goal, but that they may actually be more motivated by a solution that can prevent the bad things from happening.

A plan will be created for the client’s nutrition needs, their training needs, if applicable; their supplementation needs and potentially mental health and physical therapy needs by working in conjunction with other specialists.  

 woman outside gym

 

  1. Optimal organisation through a system that works for them

A successful personal trainer will not only arrive at their sessions on time, but also expect their clients to do the same.  If clients repeatedly arrive late or on the last minute for sessions this is more of a reflection of the PT for failing to manage the lack of prioritisation.  

The best PT’s won’t always start sessions on the hour because they may need 10 minutes to prepare for the next client as well as winding down the previous session with a post-workout discussion for 5 minutes or setting the homework for the client needing to be completed.  

two sports women hugging

 

  1. They are the ‘shop window’ for their service

Never will you see a top quality PT posting selfies of their ab’s on Facebook with a changing room / untidy bedroom/kitchen door/toilet or otherwise behind them.  

Likewise, the a highly successful personal trainer in the business won't post slanderous or critical post on social media. They understand that such behaviour says more about themselves than it does the person they’re attacking and suggests they have insecurities that need addressing.  

 personal trainer and client

  1. A healthy supply of referrals

In the early stages of a PT career, referrals through word of mouth will be minimal. As time goes on, provided the PT has done a good job with current clients and results have been achieved, the clients respect and value the PT then the referrals will start to come in.  At the top end of PT, referrals end up being the main way new clients come on board.

The PT’s client base trusts the process of professionalism, results, organisation and structure so much that they feel safe enough to refer friends, family, colleagues and acquaintances.   

woman stretching

  1. They’ve considered what they will do for a long-term investment strategy

At the very start, it can be a hand-to-mouth role as a PT, but once the regular clients remain committed and every appointment slot in the diary becomes booked on a consistent basis, the PT should start to look at longer-term investment plans for the future.  

This is a role they love, they have a passion for and they enjoy, not to mention being highly efficient at positively affecting other people’s lives.  So it’s time to start looking at investments in bonds, savings plans, mortgages, or otherwise.


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